Let's face it, most real estate advertising looks the same. Pick up any newspaper in the country and you'll see the same old empty, vanilla claims: I'm #1, I care about your business, I sell more homes, I give the best service, I'll eat, sleep and breathe your business, blah, blah, blah ...

So what? Where's the PROOF?

In my business, I created USPs (Unique Selling Propositions) that reversed the risk for my clients. I made it a point in my marketing to show prospects how I went far beyond empty boasts and promises, and EXACTLY how and when I would deliver them a superior RESULT.